Paris Fashion Week

During Paris Fashion Week, we partnered with adidas to create a series of curated environments. This press space served as a sanctuary for adidas staff and invited media, a private, calm setting ideal for seeding. Set against the backdrop of the new product, the space used simplicity and restraint to spotlight key pieces with maximum impact.

Agency: Broadwick Studio
Client: adidas Y-3

Creative Direction: Fortune
Photography: Matthew Whitely