top of page
Founded by Callum Fortune part design director, part creative director, all storyteller. His work turns strategy into stories and stories into experiences.

With a background in set design, installations, dinners, retail experiences and experiential events he’s as confident leading the idea as he is backing a vision.

With extensive experience leading live projects from concept to completion, Callum ensures every idea is carried through with clarity and craft.


Using SketchUp and V-Ray, Callum builds spaces with high-end realism to turn ideas into experiences. His formative years studying graphic design at Camberwell instilled a strong focus on presentation.

A deck isn’t decoration it’s part of the experience.
optime-axo.denoiser.png

© 2026 by studioFORTUNE

Powered and secured by Wix

bottom of page