The Art of Movement

To celebrate the launch of Raye's capsule collection with H&M Move we created an experience built on the art of movement. It envisions a future where movement is not just physical but also an expression of one's unique style and identity, where every step, jump or pose tells a story of creativity, strength, and grace.

We kept the space alive with constant movement, embracing a dynamic digital content strategy, to transform that ambition into reality.

Agency: Broadwick Studio
Client: H&M Move

Creative Direction: Fortune
Set Design: Fortune
Art Direction: Nathan Prince
Photography: Jack Symes
Technical Director: Mark Connolly