Run for the Oceans

The roll out of a global retail toolkit is all-consuming, managing many internal and external stakeholders to create a single-minded retail creative that covers the complete consumer journey.

Run for the oceans is an annual competition. Each year adidas pledge, in partnership with parley to remove plastic from the oceans, the amount is determined by the amount of kilometers ran by consumers. We focused our retail journey on the solution, making a conscious decision to move away from shocking visuals and installations of plastic waste in the ocean and instead highlighting the great work adidas have done and continue to do.

Agency: IMA
Client: adidas

Creative Direction: Fortune
Set design: Fortune