The Adidas Clubhouse

Adidas own a narrative around Wimbledon that few can lay claim to. No other brand has inspired and shaped the game of tennis like adidas. Both on and off court.

To mark the trefoils return to grass we transformed a Wimbledon home into The Originals House, a content hub, where each room became a mini studio.

Why? because this is where it all began and where it’s returning to. Adidas shaped this town. Wimbledon is home, and the trefoil is part of its streets.

Agency: Broadwick Studio
Client: adidas

Creative Direction: Fortune
Set Design: Fortune
Graphics: David Varney