Aruku Seeding

Over two days, we brought Gunna’s partnership with adidas to life. It began in central London with an exclusive afterparty for 150 guests, pairing the city’s skyline with Southern hospitality and serving Atlanta-inspired food and drinks.

The next day, Gunna and his team arrived at the Home of adidas Football in Berlin, where we staged a dramatic entrance onto the Fanzone pitch to unveil the Aruku sneaker. Led by Gunna, a crew of actors followed, carrying flight cases that opened to reveal the new footwear—turning the launch into a moment of pure theatre.

Agency: Broadwick Studio
Client: adidas

Creative Direction: Fortune
Set Design: Fortune