The Runaway

A 100 day activation to help position New Balance at the heart of marathon training, in the run up to London 2019.

We tapped into British culture to create a reverse speakeasy. A traditional English pub with design cues that connect the key product and the brand to the physical space. We opened in Soho 100 days (the recommended training plan for a marathon) before the London marathon and inside
KMs = Pints.

Agency: We Love This
Client: New Balance

Set Design: Fortune