The Road to London

The 2024 Champions League Final returned to Wembley for the first time in 11 years, and to celebrate adidas’s long-standing role as the official match ball supplier, we transformed the ball into a fully immersive brand experience turning an icon into a space fans could step inside.

And because seeing the game in person is harder than ever, we created an alternative Road to Wembley. From playing the ultimate game at Wembley to playing the ultimate game of Wembley, we took fans back to where the journey began and where it will end once again on 1 June.

Agency: Broadwick Studio
Client: adidas

Creative Direction: Fortune & Jake Deith
Set design: Fortune & Jake Deith
Graphics: Carol-Ann Dos Santos
Lighting Design: Petter Skramstad