Stan Smith

Elevating Stan, an everyday hero, to a premium fashion silhouette required an environment beyond retail. We adopted a familiar language with an innate premium atmosphere, the hotel. The hotel finds the balance between the everyday you and the elevated you, it’s also where the service industry piques.

Staff quickly responded to a service bell, underscoring our elevated service approach. A “blue carpet” welcomed shoppers, products were displayed on luggage trolleys, and unexpected suitcase moments added engagement throughout the store.

Agency: IMA
Client: adidas

Creative Direction: Fortune
Set design: Fortune
Photography: Stuart Bailey