The Strength Club

Strength isn’t just about lifting weights or hitting numbers, it’s a way of life that embraces style, wellness and connection.

We created a space to celebrate all these transitions and nuances of strength, a place that reflects the fluidity of your lifestyle. Where strength isn’t just physical; it’s about nutrition and community.

Welcome to the Strength Club, where protein shakes, matcha lattes, and grain bowls flow bottomless, and red is our signature, a colour we wear with pride.

Agency: Broadwick Studio
Client: adidas

Creative Direction: Fortune
Set Designer: Fortune
Graphics: Carol-Ann Dos Santos