Tartan Reimagined

Tartan Reimagined: The Barbour Way, we took over the Saatchi Gallery and turned more than 130 years of history into something people could physically move through.

Tartan became the thread connecting Barbour’s Scottish roots with AW26 and emerging designers. Re-Loved pieces showed how existing jackets could be reworked and given another life. And a recreation of the South Shields factory put craftspeople inside the experience, repairing, rewaxing and remaking garments in front of visitors.

Agency: Perfect Cartel
Client: Barbour

Creative Direction: Fortune
Set Design: Fortune
Lighting: Aurelie Nedjar