Hyperboost Press Launch

As an extension of the brand’s presence at The Running Event Texas, we created an experience that deepened the story of Hyperboost, the next evolution in the adidas running portfolio.

The exhibition space welcomed guests into the wider world of adidas Running, building credibility through stories of innovation and performance across the category. Beyond it, a hidden room unveiled the next chapter. Inside, choreographed lighting and immersive sound design combined to dramatise the shoe’s key innovations and create a moment of focused discovery.

Agency: Broadwick Studio
Client: adidas

Creative Direction: Fortune
Set Design: Fortune
Photography: The Midnight Club